While I am waiting for my plane back home I couldn't find a better way to spend my time then to write an overview of how I experienced Oracle Open World.
It's my very first Oracle Open World and I must say, really like it. I met lots of new people, saw some very interesting presentations and got a few ideas to write blog post about.
It all started on Friday 30 September. Hans Blaas organized a WebCenter partner advisory board which is an ideal occasion to meet other partners from all over the world. It was very interesting. Oracle PM talked about the future of WebCenter Sites (FatWire) and gave us directions on how to position it in the market and how to sell it to customers.
Some partners also gave a presentation about a use case. From WebCenter Portal to WebCenter content and older products like WebCenter Interactions. It was also a good opportunity to ask these partners how they faces some implementation problems and how the sales process went.
After the advisory board we had a very good dinner together with the SOA partner advisory board. This was all hosted by Oracle so I believe both Hans Blaas and Juergen Kress deserve recognizing for the success of these days. Thanks you guys!
On Saturday we did some sightseeing around San Francisco. We took a bus tour that was specialized in showing all the places were movies were filmed. During this trip we saw over 60 movie clips. A very nice trip. Saw really cool parts of San Francisco.
On Sunday we started with the real work. it was the official opening of OOW 11.
Chris Muir organized a complete day dedicated to the ADF EMG. On this day both Oracle PM's as people from the community gave very interesting presentation. I surely hope Chris will organize something similar next year. You sure got my vote and maybe I will do the same for the WebCenter EMG...
On Sunday I saw a presentation from Sten Vesterli who gave some best practices on how to build enterprise applications. These applications tend to have a big team, different modules so Sten explained us how we could organize or team and use JDeveloper to help us organize so the development and deployment process goes as smoothly as possible.
After this Frank Nimphius and Miko Rocha gave a presentation/demo about taskflows. It was a beginners guide to taskflows. I must say, I'm not a beginner in the world of ADF and taskflows but I sure found the presentation useful and picked up some very good tips.
As a last presentation before noon Andrejus Baranovskis showed us how to build good quality code in ADF and JDeveloper. This is very important and this topic lays close to my hart because apparently there are some people who say that WebCenter and ADF don't go well together because ADF is to slow, to cumbersome and so on. Andrejus gave an overview of the bad practices and good practices and surprisingly they were the same slides meaning that a good practice can become a bad practice when used wrongly.
These presentations went on until the evening but unfortunately I couldn't attend them because I had to leave. I went to meet George Estebe and Stefan Krantz because we had to prepare for our presentation on Monday. I never met those guys in real life and it was a real pleasure to meet them. These are very nice and bright guys. It was a privilege to give a presentation together with them.
So on Monday it was time for my very first presentation on Oracle Open World. We were afraid that the topic would not attract a lot of people but boy were we wrong. Our presentation was titled "A Deep dive into content integration into WebCenter". It was planned to be a technical session so that's why we thought the turnout would be low. We arrived 40 minutes before the beginning of our session at the room and the steward told us that the room was sold out... When we say how many chairs that were present in the room we got a little nervous... I believe that the total head count was about 160 people so that was quite impressive.
We gave the best we could. George talked about basic integration and using out of the box components like the content presenter and using wiki documents to build html files.
Stefan went more deeper into the use of the content presenter. He showed the advantaged of content presenter templates and why we never should use region templates any more. He even showed a few things I never heard of...
My section of the presentation was all about coding. I showed how to use the JCR data control and how to add custom meta fields to it. I also explained how to use the RIDC API and why we should use it in WebCenter.
The presentation and demo was very nice. People liked it and the room was packed full so what do you want more? We were all very happy with the session.
In the afternoon I went to a presentation about the integration of Fusion Applications into WebCenter. This is a topic I don't know much about but I definitely want to learn more about so the presentation was very useful for me. I learned that most of the fusion apps have a JSR 227 data control and taskflows that we can use to integrate into WebCenter. The presentation was given by Mark Brows who joined Oracle recently. I already met him on Friday at the advisory board and I must say, I believe he is a good value for Oracle. His presentations are interesting and he knows what he is talking about.
On Tuesday I attended another session given by Andrejus Baranovskis. In this session he showed how we can integrate OBIEE into ADF. it was very interesting because they had a lot of issues integrating OBIEE. This is mostly because there are a lot of undocumented parameters. He told me they are working on a white paper so soon everybody will know how to do the integration.
On Wednesday I attended a hand on lab about building a template in WebCenter. I have to admit, I know how to build a template so it was more to network and to learn to know some PM's. It was nice and I had a good time. I had a nice technical discussion about the scope of pages and how personal pages uses scope and security to mimic personalization while you really do customizations.
I also visited the booth of Packt Publishing were I had a nice chat with one of the managers. He even took a picture of me with my book in the booth:
In the afternoon Larry gave another keynote. This was the most interesting keynote. He announced the fusion applications. 100+ Modules that can be run in the public cloud. No different applications like EBS, PeopleSoft, JD Edwards,... All is integrated into a single environment and you just have to select the modules you want.
He also announced the Oracle public cloud that is a true cloud. Companies can take a monthly subscription on the cloud and enable the components (modules) they want. Or even develop their own applications and deploy it to their cloud.
Together with this, he also announced the Oracle Social Network which is fully integrated social network into the fusion Applications. His demo very convincing. How a sales team can communicate with each other from any device and from everywhere. How these networks can be secure so you can easily work in a team so messages can be read by other people outside the team.
It was also nice to see how analytics and BI can help you find related information and people. How BI can make suggestions on who can help you sell products or based on information about a customer, who inside your company can help close that deal. Very cool stuff!
As you can see, Oracle Open World was very interesting this year. Oracle announced some very nice features and the event was packed with nice sessions.
It was my first Open World and definitly not my last!
See you guys next year!